ITBridge: Assess Your Company’s Readiness for the EU Market at the First Go-To-Market Bootcamp Workshop

Are you planning to scale to the EU market but unsure where to start?

The first Go-To-Market Bootcamp workshop will help you honestly assess your company’s readiness and develop a practical action plan.

👉 Registration: https://forms.gle/RDJZY9u5H3xrTH4TA

During this two-hour workshop, we will explore:

• What actually prevents Ukrainian IT companies from successfully entering the EU market
• How to assess your resources, risks, and barriers before expansion
• How to build a B2B sales funnel tailored to European customers
• Which business development tools work best: cold outreach, tenders, referrals, and partnerships
• How to align marketing, product, and sales teams before entering a new market

Speakers

Núria Escofet

Founder and Partner at N&N Consulting. She has extensive experience in international sales, market development, and export strategy design.

Marc Prat

International trade consultant and trainer with more than 30 years of experience working with SMEs and entrepreneurs. He has led internationalization projects at the Barcelona Chamber of Commerce and Barcelona Activa and collaborates with various European initiatives. He is also an Associate Professor at Geneva Business School and an accredited ACCIÓ advisor.

Cristina Corominas

Consultant at N&N Consulting, specializing in internationalization, international sales, and export strategies. She works with SMEs across various sectors, supporting their market expansion, strategic planning, and implementation of commercial actions to drive growth in European and international markets.

About N&N Consulting

N&N Consulting specializes in outsourced sales and export services, supporting small and medium-sized enterprises throughout their internationalization journey. The company helps businesses prepare for international markets, define clear export strategies, and increase global sales.

Who should attend?

This workshop is designed for Ukrainian and European IT companies, including startups, scale-ups, SaaS businesses, AI companies, and cloud solution providers.

It is particularly relevant for:

• CEOs and founders
• Business development professionals
• Marketing specialists
• International expansion and growth managers

What’s next?

This workshop is the first of eight sessions within the Go-To-Market Bootcamp delivered as part of the ITBridge project.

Companies that attend at least 60% of the programme will receive a certificate confirming their systematic preparation for entering and operating in the EU market.

Organisers and Partners

The programme is organised by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family as part of the ITBridge project — a strategic initiative aimed at strengthening cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under Grant Agreement No. 101196018.

Views and opinions expressed are those of the author(s) only and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.